I don’t follow formulas, play it safe, or stick to the predictable—because that’s not where greatness lives. Creativity thrives beyond familiar patterns, where brands break through, captivate, and make a lasting impact.

To get there, I embody the French phrase: “aller plus loin”—going deeper and further to uncover the complexity, contradictions, and beauty within human health. This relentless curiosity fuels the work , ensuring it resonates on a human level.

I push at every turn—so your brand can reach new heights.

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What clients say of me:

“Master of Strategy”

Global Marketing Director, Astellas

“Understands the Target”

Insights Manager, Therapeutics MD

“Strong Business Partner”

US Marketing Lead, Pfizer

global expert with deep experience in humans + health.

Brand Strategist

Cultural Listener

Qual Researcher

People Observer

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My experience spans areas such as…

and more.

Our expertise in women's health encompasses a full spectrum of care, from birth control to menopause and beyond.
Our experience in vision care spans a wide spectrum, from innovative lens solutions like color contact lenses and bifocals to advanced options for cataracts and astigmatism, addressing diverse eye care needs with expertise.
We’ve worked on breast cancer treatment, as well as treatment for prostate cancer.
In the urology space, our experience covers mainly overactive bladder.
Within neurology, we’ve worked in the Alzheimer’s space.
Our experience within diabetes covers various treatment options across the different stages of the disease.
Within respiratory, we have experience working in asthma and COPD.
Our experience covers working on vaccines for COVID, as a seasonal flu.
Our medical devices experience is within women’s birth control and lenses within vision care.
Experience with Duchenne muscular dystrophy understanding the tight ecosystem of care that valiantly supports patients and their families.
With over a decade of expertise in mental health—encompassing depression, bipolar disorder, and schizophrenia—we possess a profound understanding of the complex challenges these conditions present. Our deep knowledge extends beyond clinical insights to the real-world impact on patients, families, the healthcare system, and society at large.

New York

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I start by building the strategic spine.

Just as a strong spine allows the body to move with agility, a solid strategy gives your brand the power to navigate and win in the marketplace. Together, we build that strong foundation.

- Target analysis
- Brand analysis
- Competitive analysis
- Category analysis
- Cultural analysis
- Linguistic analysis
- Trend analysis
- Social Listening
- SWOT analysis
- Scenario planning
- Brand identity
- Brand essence
- Brand positioning
- Brand strategy
- Portfolio strategy
- Message architecture
Work that stands out, gets noticed and puts your brand on the map.
Elevate the brand experience to excellence for customers, patients, and healthcare professionals to foster a deep connection with the brand.

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Inspired by the French phrase:
‘aller plus loin,’ I push healthcare brands to go further and reach higher.