New York
Inspired by the French phrase:
‘aller plus loin,’ I push healthcare brands to go further and reach higher.
Blending health & luxury
I draw from the principles of luxury to build healthcare brands that stand apart.
Provide tailored solutions for your brand’s needs across:
Target, brand, and competitive analysis
Brand value proposition/positioning
Brand identity and persona
Creative briefs
Unbranded and branded campaigns
Strategic workshops and ideation workshops
Customer journey maps
US and global pitches
Partner with US & global healthcare companies:
Pharmaceutical
Biotech firms
Healthcare start-ups
Health and wellness consumer-focused companies
Build healthcare communications for:
Diverse consumers and patients with different conditions and needs, as well as:
Healthcare professionals specializing in different therapeutic areas
what sets me apart?
I don’t follow formulas, play it safe, or stick to the predictable—because that’s not where greatness lives. Creativity thrives beyond familiar patterns, where brands break through, captivate, and make a lasting impact.
To get there, I embody the French phrase: “aller plus loin”—going deeper and further to uncover the complexity, contradictions, and beauty within human health. This relentless curiosity fuels the work , ensuring it resonates on a human level.
I push at every turn—so your brand can reach new heights.
What clients say of me:
“Master of Strategy”
Global Marketing Director, Astellas
“Understands the Target”
Insights Manager, Therapeutics MD
“Strong Business Partner”
US Marketing Lead, Pfizer
global expert with deep experience in humans + health.
Brand Strategist
Cultural Listener
Qual Researcher
People Observer
My experience spans areas such as…
and more.
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Our expertise in women's health encompasses a full spectrum of care, from birth control to menopause and beyond.
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Our experience in vision care spans a wide spectrum, from innovative lens solutions like color contact lenses and bifocals to advanced options for cataracts and astigmatism, addressing diverse eye care needs with expertise.
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We’ve worked on breast cancer treatment, as well as treatment for prostate cancer.
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In the urology space, our experience covers mainly overactive bladder.
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Within neurology, we’ve worked in the Alzheimer’s space.
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Our experience within diabetes covers various treatment options across the different stages of the disease.
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Within respiratory, we have experience working in asthma and COPD.
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Our experience covers working on vaccines for COVID, as a seasonal flu.
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Our medical devices experience is within women’s birth control and lenses within vision care.
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Experience with Duchenne muscular dystrophy understanding the tight ecosystem of care that valiantly supports patients and their families.
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With over a decade of expertise in mental health—encompassing depression, bipolar disorder, and schizophrenia—we possess a profound understanding of the complex challenges these conditions present. Our deep knowledge extends beyond clinical insights to the real-world impact on patients, families, the healthcare system, and society at large.
New York
I start by building the strategic spine.
Just as a strong spine allows the body to move with agility, a solid strategy gives your brand the power to navigate and win in the marketplace. Together, we build that strong foundation.
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Target analysis
Brand analysis
Competitive analysis
Category analysis
Cultural analysis
Linguistic analysis
Trend analysis
Social Listening
SWOT analysis
Scenario planning
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Brand identity
Brand essence
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Brand positioning
Brand strategy
Portfolio strategy
Message architecture
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Work that stands out, gets noticed and puts your brand on the map.
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Elevate the brand experience to excellence for customers, patients, and healthcare professionals to foster a deep connection with the brand.
